Via Combtail: Steps on Social Media Marketing
In “10 simple steps to social media marketing“, Combtail from the UK outlines the challenges of Social Media Marketing and presents the questions marketers need to ask when formulating and evaluting...
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Farecast: How Online PR can Drive Link Building
Introduction: Links with Closed Content v. CGM Link Building is process of seeking to have relevant websites link to your website with the goal to: 1) increasing “channels” for traffic to flow to your...
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Snakes on the Plane: The Future of Marketing? Maybe.
One Example of a SoaP Consumer Generated Ad Quick Summary Raking in +$15m opening weekend (#2 spot), “Snakes on Plane” – a movie soley carried and even re-shot because of the blogosphere – is defining...
View ArticleReality Check on Social Media Marketing and Virals
Introduction The focus of Emergence Media is to discuss new ways of thinking about online marketing – from Social Media Optimization to new takes on SEO-PR. Under such an ambitious goal, its important...
View ArticleQuick Post – WOMMA Links, Grey Wolf on Tag Spam
Things are busy in the office as we wrap up for our Holiday Break, so blogging has been light. Here’s a some interesting happens not thoroughly covered elsewhere in the blogosphere: From WOMMA’s Word...
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SEO Linkbait v. Online WoM Campaign: The Difference is Positioning?
Recently my co-worker, Kevin Reyes, and I had discussions on the differences between SEO Linkbaiting and Online Word-of-Mouth Campaigns. Credit goes to Kevin Reyes for bringing this up as a blog post....
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Hey Social Media Marketers, Remember Word-of-Mouth Marketing?
What happened to Word Of Mouth Marketing? In the online marketing buzz, “Social Media Marketing” is akin to the Internet business frenzy about “Web 2.0″. It’s what everyone is talking about, even this...
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SEO is Dead! Where is Your Audience Searching?
SEO is Dead! Well, maybe your Google SEO Why is SEO important? Because the majority of people search on the Internet to find things…reviews, contact numbers, shopping etc. But what is Search?...
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Budgets Shifting to Social Media WoM over SEO?
Move over SEO, Social Media Marketing has the Cash Now? Talking with clients and those in the marketing industry, there appears to be an increasing interest in Social Media/Word-of-Mouth at the cost...
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Go Beyond Blogger Outreach, Embrace Community Marketing & Relations
The SF Conservatory of Music has hosted a blogger event. What has your company done? Along with the tidal wave of Social Media buzzwords hitting marketing and PR departments, “blogger outreach...
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Adobe’s Blogger Response to the Omniture Tracking Issue
Case Study in Crisis Management via Blogging A few weeks ago, ValleyWag and others brought a story about how some blogger found out that certain Adobe software seemed to secretly send data to Omniture...
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Defending SEO: Why SEO loves Social Media & Linkbait
Steve Rubel of Micro Persuasion caused a stir in the SEO community last week by declaring that “SEO Shenanigans Pose a Clear and Present Danger to Social Media“, writing: “I have recently witnessed a...
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Word of Mouth is Powerful Marketing: It’s Science!
Social Media : It’s Powerful Because Our Minds Aren’t Conversations image from b_d_solis Survey after survey have shown how word-of-mouth is a powerful force in helping people form decisions on what to...
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Psst Jeremy Toeman: That’s why Social Media is a Big Deal
Jeremy Toeman, a fellow friend and colleague of strong opinion (I mean that in a good way Jeremy), titled a post “Stop Trusting the Internet!“, a missive against rumors, misleading headlines,...
View ArticleVerizon Math Fail: When it Comes to Social Media, Bad Reputations Never...
Verizon Customer Service: Viral Video of the Day (February 5th) Today, the FAIL Blog website posted a humorous recording between a Verizon customer and a customer service representatives over a...
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Stanford’s iPhone Course: The Million Dollar Branding Campaign
Stanford’s iPhone Application Programming Course Online 1 Million iPhone Application Course Downloads… It was announced yesterday that Stanford’s iPhone Application Programming courses have been...
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